SEO vs SMO - a difference guide
The battle of SEO vs SMO will give you an understanding of what exactly SEO and SMO means and how you can generate more traffic and leads using the SEO and SMO. So, stay with me.
We all already know 2020 is the era of seo, smo, content marketing or you can pack them with digital marketing - a complete package for your online marketing. Before going forward lets sit and know why we need this buzzy word, which we call digital marketing or other related words like SEO, SMO, PPC, Content marketing, brand viral etc.
I know you all like examples. Here is the one. So, you have a newly created website for your business. And, that website is cool, amazing colors are all around the website, and yes user-friendly too. But, here's a small problem. And that problem leads to disaster.
SEO - Search Engine Optimization
SMO - Social Media Optimization
The problem is, no one knows that you have your website creating history. If you think traditionally, What will you do? You create posters, banners, pamphlets of your website and glue them on the walls here and there. People read them and if someone will find that interesting will once go online to your website.
But, you have seen that the cost is too much, and return on your marketing investment are too low, few people liked your advertisement.
One secret thing here is that you show your advertisement to all the people, not those who are really interested in your product or services.
What about other parts of the world?
People out there don’t even know about your advertisement. This is the major drawback about traditional marketing.
In traditional marketing, you cover only a particular area, cost of advertisement is high and return on your investment is low.
Here Online marketing comes as your powerful weapon.
I like simple definitions and I’ll give you one here.
Digital marketing is all about awareness and visibility but on the web or internet.
Most of the time, you potential customers find your business online in one of three ways:
- Your company’s website comes up on the top of search engine resolts,
- You’re mentioned or recommended by some of your customers or website they visit,
- You customers already know about your company and go looking for you
And at one phase of your business. You will search the internet to find a better solution to reach your customers across the globe. And, you will find two beautiful terms SEO and SMO.
Driving Traffic Through Search Engines and Social Media
Optimizing a website in such a way that it comes at the top of search results or one more definition is Search engine optimization (SEO) is a collection of different strategies with a centric goal of spreading one’s business to different geographic regions. We improve your search engine rankings.
Social media optimization (SMO) is dealing with social networks like facebook, linkedin, twitter, pinterest, tumblr, etc. This aspect of optimization deals with enhancing your website presence and your online brand reputation through interactive communities like blogs, forums, and anywhere your business is mentioned or connected socially.
SEO - a small guide to your quality traffic
Why do people love traffic from search engines? Why is everyone running behind organic traffic? These are some questions which we will answer here.
Search engines like Google (I personally like this big G search engine) send tons of organic traffic to those websites with high rankings for popular search terms.
- The traffic you will get after doing a solid SEO is potential since the visitors have searched for what you are offering.
- Everyday we optimize a website and relevant content and as a result search engine traffic increases with trust.
We control which search keyword we want to target. The truth is once your website is established successfully (the phase is too soft, everyday matters a lot), a strong authority site can quickly grab high rankings and quality traffic for brand new pages.
SMO - don’t just laugh with memes, social media is far too big to generate leads
I too love facebook, pinterest to see different beautiful posts. And, I think everyone loves this. But, social media are far too forward to generate leads.
SMO or Social media optimization is not from 90’s it became popular in the past few years as the use of social networking websites has suddenly exploded (the best example is Instagram).
The important point in the battle between seo vs smo
When compared with successful search engine optimization, social media traffic is less steady (but don’t worry we have a solution for everything).
Here is the solution
Although those who use social media like facebook, twitter, linkedin, pinterest, tumblr effectively can consistently generate quality traffic with new and unique content, even being the best SMO experts we experience large peaks and valleys in terms of generating traffic. But fortunately, the peaks will be extremely high.
What’s so great about creating traffic from social media websites?
- Anyone can do it. You just need to understand how to use social media. And I know all of you have used facebook. Righ?
- The highs in traffic can be very high.
- You’ll see your website's success from day one and you don’t have to wait to become a trusted domain (but trusted things last long in the race).
- You'll make valuable connections along your journey.
- A power profile will allow you to get traffic just about whenever you need it (with certain sites).The traffic snowballs. Those who are successful draw large audiences. Large audiences can lead to more success with social media and increased visibility.
- The structure of your website doesn't really matter a lot like it is with SEO.
Why Do You Need SMO?
Google search algorithms always change and get updated timely. The Google algorithm changes the way Google interprets search terms. They always remove the website which does not follow instructions properly.
Social sharing is more important in calculating rankings now-a-days, and they are relevant to contribute even more in the near future (yes, Future is here).
Google's Hummingbird algorithm respects quality content that is relevant, authoritative, and shareable to people. So the more your content has been shared across social media, the higher its recognition quality and the better you’ll rank on Google.
Comparisons and Similarities of SEO vs SMO
Some useful and basic SEO vs SMO strategies that can help you to get a raw idea about Which is better, SEO or SMO?
Both have their own way of ranking a website or getting traffic to a website.
We have listed some of the seo and smo topics here.
Link Building: The simple definition of link building is that it is the process or method or technique in which other websites hyperlink your website for some good keywords.
SEO – Inbound or internal links are a large determining factor in a good google rankings.
SMO – Links are a result of success, which means that SEO benefits from good SMO.
On Page Elements: SEO experts optimizing the web page with proper tags and content which improve a website's google rankings and earn more organic traffic.
SEO – Proper Title tags in the head section related to your keywords, headers, image title and alt text should be rightly given, bold text and use of keywords are all influential on search engine rankings and must be checked for good results.
SMO – Coding and tags are not so important as you share the content or link in social media, while visual attention grabbers make a great impact.
Titles: The title is important for a good SEO and show your keyword properly in the title so Google can read it and showcase your website on search result
SEO – The title tag of a page is important and tells the search engines (we mainly considered Google) what a page is about and in which keywords the will be shown to users and carries a lot of weight in the rankings.
SMO – Titles and headlines are extremely important (take time to create attractive titles) for grabbing attention and getting users to click-through.
Content Must be Easily Readable:
SEO – By search engine spiders.
SMO – By human readers.
Content: “Content is the king”, this is the statement we as SEO geeks have heard a lot of time. But, this is the truth, content is important which tells Google that we have relevant content and users will find it interesting.
SEO – Quality and unique content is important to be on the top of Google ranking.
SMO – Quality content which gives some nice and new information too is important in order to hold the users’ attention and win their heart and approval. As a result they come back to your website which will increase your daily traffic too.
Content Plus: This is the plus point where you decorate your content with more things which will attract your readers and give bonus points to your website.
SEO – Above we discussed something good for content but content alone will not produce high rankings. The structure of the website must also be good.
SMO – While quality content is essential, visual presentation like images, infographics and videos can also make a big difference.
Analysis: - Just don’t write content of any topics, point here to understand is which content is liked by users.
SEO – Analysis is important in order to know which changes have made an impact (positive or negative) or great impact or no impact on the website’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.
Predictability / the Benefit of Experience: We all know this, experience is very important to be successful in what you are doing.
SEO – Digital Marketing Experts are able to reproduce success with new websites (it’s not an easy task, as it sounds to be), as the same elements can be applied.
SMO – Those who know the social media audience (their likeness can change day by day) can recreate success by publishing posts and headlines specifically for this purpose.
Success Breeds More Success:
SEO – Trusted domains (don’t do anything which is out of the Google’s guidelines and you’ll find a good result) will have a positive effect on all of your websites pages, including new pages.
SMO – Powerful profiles on social media websites like Reddit can keep traffic flowing with new submissions.
These are some of the SEO and SMO basic strategies, we have discussed here SEO and SMO full form too.
For more stay with us, we will be creating more interesting content which will lead you to the digital marketing world. OUR BLOG FOR SEO, SMO, CONTENT MARKETING TIPS AND STRATEGIES